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Alex Goodall

A k-Map
Compiled by
Alex Goodall

The Knowledge Analyst
1 Business
1.1 Knowledge Analysis /
Knowledge
Management
1.1.1 My past - very briefly
I have worked in the field of knowledge management since before the term was even invented - back in the early 1980s. I have been a writer, commentator and practitioner in that field for over 25 years. My experience includes Author: Intelligence in Industry I was owner, editor and publisher of this high-price/high-quality newsletter for eight years. It covered knowledge management and knowledge technologies and their business applications Joint Patent Holder I am a joint patent holder for a "Method for Knowledge Management", developed for the systems company Unisys, Inc. Consultant I have very extensive experience as a knowledge management consultant, including many years working on the award-winning KM system at Unisys, Inc., which I have been involved with from its inception. Product Development I have used my KM experience to develop products - most notably, the IM Index Mind Map (see the Buy topic in this k-Map).
1.1.2 From Knowledge Management
to Knowledge Analysis
For over 25 years I've been describing myself as a "Knowledge Management consultant". But some time back I became dissatisfied by that term - in particular the idea that we can "manage" knowledge to any significant extent. I have now brought together a range of topics - with "learning" as the common thread or starting point - and I use the term Knowledge Analysis to describe them as a group. Currently they consist of: Knowledge Mapping Models of Guidance and Learning The Path to Mastery Developmental Orders of Consciousness The Primacy of Context Distinctions Triple-Loop Feedback Communication as Reality Techology as Enabler and Driver I explore these ideas in more detail here http://TheKnowledgeAnalyst.com
1.1.2.1 Knowledge Mapping
1.1.2.2 Models of Guidance and Learning
1.1.2.3 The Path to Mastery
1.1.2.4 Developmental Orders of Consciousness
1.1.2.5 The Primacy of Context
1.1.2.6 Distinctions
1.1.2.7 Triple-Loop Feedback
1.1.2.8 Communication as Reality
1.1.2.9 Techology as Enabler and Drive
1.1.3 This is how I describe myself:
1.1.3.1 "A Knowledge Analyst"
1.2 Internet Marketing
1.2.1 Internet marketing informed by Knowledge Analysis
My past experience in knowledge management / knowledge analysis gives me a unique approach to internet marketing. The two areas that I am working on are: Organizing and structuring internet marketing information Learning and development: The process by which people learn about and become proficient in internet marketing
1.2.2 Organising and structuring
The starting point for any any serious knowledge analysis project is to create a "knowledge map" of the domain - which is what I did for internet marketing. I created a very large, cross-linked map of all the key concepts and topics in internet marketing, structured and organized in what I call "normalized" form. This "internet marketing taxonomy" forms the basis of all my organizing and structuring projects in internet marketing.
1.2.2.1 Step 1: Sorting out the mess!
It's a common characteristic of all internet marketers that they accumulate "stuff"! Bought products Bonuses Free reports PLR and Resell Rights content Articles Niche content ... It's also a common characteristic that most internet marketers have little idea of how best to organize this material. Which is not surprising, because creating an organizational system for internet marketing content is, in fact, a very difficult task. The result is that people accumulate gigabytes of content that is disorganized and, to all intents and purposes, worthless, because 95% of it cannot be found when it's needed. My IM Index Mind Map product addresses this need. (If I were starting again, I would now call this product the "IM Index Knowledge Map", in keeping with the k-Map idea.)
1.2.2.2 Step 2: Auto-organizing the downloads
It's one thing to give people an organizational system. It's another thing to get them to adopt the discipline to use it. The problem starts with downloading: it's far too easy to download content into a download folder and persuade yourself that you'll go back and organize it later. Having a professionally designed organizational system doesn't mean content gets automatically organized: it still takes effort. But most people don't/won't put that effort in. But there is an answer. Once you have a "standard" for organizing internet marketing content - such as the IM Index Mind Map - you can create standardized processes around that. And the critical process to standardize is the Download process. Which is why I created the DAO Installer system. With DAO Installers ("Download And Organize"), the provider of the content organizes that content themselves, just once. Then, the person doing the download simply has to download and run an executable file which places all the content in the correct folders in their IM Index Mind Map folders. You can read more and watch a video at: http://DAOInstallers.com
1.2.3 Learning and development
1.2.3.1 Blueprints, schmooprints - who needs them?
The pitch goes somethine like this: "You can make an obscenely huge income through internet marketing only working 4 hours per week simply by following my business blueprint. And here are graphics of MY income to prove that even an idiot like YOU can do it." Putting aside the hype, the lure of simply following a blueprint to success is hugely tempting - but as a strategy it is deeply, deeply flawed. 95% of internet marketing blueprints consist simply of step-by-step instructions. And although step-by-step instructions are important, they form only one part of "what it takes" to be successful: perhaps as little as 10% - 20% The remaining 80% - 90% is about strategy and planning and organization and project management and education and skills development and the acquisition of judgement and discipline and focus and teamwork and finance. This is a hugely important area. My initial work in this area is on this site: http://IMStrategyAndPlanning.com but I'm working on a more comprehensive solution. See this blog post http://alexgoodallinternetmarketing.com/2008/11/26/profitable-internet-marketing-business-whats-your-problem/
1.2.3.1.1 IM Strategy & Planning
1.2.3.1.2 Blog Post
2 Personal
2.1 My Family
2.1.1 400 years in Oxford
Where we live I live in Oxford - "The city of dreaming spires" - with my family. I didn't study here, but, according to reseach which my father did, our ancestors go back over 400 years. We were "cordwainers" - which means we made shoes and other articles from fine soft leather - and we sold them from a stall in Cornmarket St in the center of Oxford. On the other hand, the name "Goodall" derives from Good Ale, suggesting we were inkeepers and/or brewers.
2.1.1.1 Oxford
2.1.2 Who we are
2.1.2.1 All together
2.1.2.2 Wife: Ann
Wife: Ann Total integration of east and west! Originally from Singapore, from Chinese extraction, Ann still loves China, but has a love of English culture that's deeper than most natives (e.g. favourite composer: William Byrd; favourite historical figure: Edmund Campion). Listens to choral music whilst doing yoga.
2.1.2.3 Daugher: Tabitha
Daughter: Tabitha When Tabitha enthuses, everyone must listen! Passionate about art, specialising in computer art / dragons / mythical creatures. Studying Computer Science at Reading University. Runs the Rock Society there - enthusiatically and very successfully. If the world should dare to be different to how Tabitha conceives it should be - watch out world!
2.1.2.4 Son: Ben
Son: Ben Reputation for being one of the coolest guys around - but only because he never tries to be. Something to do with his trademark mop of hair, musical ability (piano, guitar and sax prodigy), and geniality. Ex-chorister at Magdalen College. Plans to read Music after A-Levels. Likes composing.
2.1.2.5 Daughter: Jemima
Daughter: Jemima The "baby" of the family, but it won't be long before she tries to run it. 100% sociable: a real people-person who makes everyone feel special - and in turn is treated as special. Very good at piano and violin, and likes to perform. Knows her own mind better than most. Disconcertingly aware.
3 Other
3.1 Integral Philosophy
& Related Ideas
3.1.1 My interests
This is about what I find interesting / important / worth thinking about There isn't really a single word that encompasses it all, but the closest I can get is "Integral Philosophy", or "Integral Theory", which is what Ken Wilber calls his works. Ken's books have helped me make sense of many things that I couldn't figure out over the years in relation to "the big questions" of Life, the Universe and Everything. Through reading Ken, I have been introduced to many other thinkers and fields of study, including. most particularly: Spiral Dynamics Action Inquiry Kenpo Roshi / Big Mind In relation to this, I am a member of the Oxford Integral Circle - a small group who meet regularly to talk about ... well, anything we find interesting - often with a general "integral" flavour, but not necessarily. I'm also interested in general ideas of personal development and transformation, including Neuro-Linguistic Programming Holosync (Centerpointe) These interest feed into my work on Knowledge Analysis
3.1.1.1 Ken Wilber
3.1.1.2 Spiral Dynamics
3.1.1.3 Action Inquiry
3.1.1.3.1 Harthill
3.1.1.3.2 Book
3.1.1.4 Kenpo Roshi / Big Mind
3.1.1.5 Oxford Integral Circle
3.1.1.6 NLP
3.1.1.7 Holosync (Centerpointe)
3.2 Music
3.2.1 Jazz
3.2.1.1 Duke Ellington
3.2.1.2 Dave Brubeck
3.2.1.3 Charlie Parker
3.2.1.4 Thelonius Monk
3.2.2 Classical
3.2.2.1 Mozart
3.2.2.2 Bach
3.2.2.3 ... many more!
3.2.3 Other
3.2.3.1 .....
4 My
online
presence.
4.1 My
Sites
4.1.1 IM-Index.com
http://im-index.com/tsm
IM Index Mind Map
4.1.1.1 "Awesome!"
"Outstanding!"
"Phenomenal!"
"In Hog's Heaven!"
"Raving!"
"Brilliant!"
... and more
4.1.1.2 Find All Your
Internet Marketing Content
In Seconds With The
IM Index Mind Map
4.1.2 IMStrategyAnd
Planning.com
4.1.2.1 You're losing MONEY...
You're losing TIME ...
You're losing your LIFE...
4.1.2.2 ... because of the
Internet Marketing Vortex
4.1.3 k-Maps.com
4.1.3.1 Help you structure and present your content
in the most flexible and powerful way
4.1.3.2 This is a specific example of the type
of assignment I can undertake
as a Knowledge Analyst
4.1.4 DAOInstallers.com
4.1.4.1 No cost to you!
4.1.4.1.1 As used by John Delavera
4.1.4.2 Do you sell PLR, RR content? This will help your customers
HUGELY by organizing your content as they download it. If
they can find it easily, it makes your service MUCH more valuable.
4.2 My
Blogs
4.2.1 TheKnowledgeAnalyst.com
4.2.1.1 Tackle any tricky problem involving
any permuation of "people", "learning",
"training", "coaching" and "knowledge".
4.2.1.2 This is what I DO, at the core...
4.2.2 AlexGoodallInternet
Marketing.com
4.3 Contact /
Connect
4.3.1 Social Networking Sites
4.3.1.1 Twitter
4.3.1.1.1 @AlexGoodall
4.3.1.2 Facebook
4.3.1.3 YouTube
4.3.1.4 Ecademy
4.3.2 Blogs
4.3.2.1 Read/Subscribe to Internet Marketing Blog
4.3.2.2 Read/Subscribe to The Knowledge Analyst Blog
4.3.3 Contact/Support Desk
4.3.4 Tel
4.3.4.1 Mobile/Cell: +44 7785 714 300
4.3.4.2 Land: +44 1865-512 847
5 How to use
this Map:
5.1 Expand topics:
5.2 Read more:
5.3 Search: see title bar
5.4 Move: click+drag background